DURAFLAME
TuRNING UP THE HEAT
Fire has always been at the center of society. Humans have been gathering around fire for tens of thousands of years, and until 1972 they had to struggle with finding firewood and kindling to get the flame going.
Duraflame started making fire logs over 50 years ago and we gave our social media community a reason to have a fire just about every night. From partnering with Supreme, “Embrace the laze” to “Camp Duraflame” we produced social content that paired the perfect log with the perfect activity.
This content calendar was planned, shot, edited and shared entirely within my agency team. Going on location for multi-day shoots each month, lighting fires and taking pictures while staging intricate scenes to showcase the product. It was lit. We also looked for strategic partnership to expand our audience. Here is a post where we partnered with Supreme.
RESULTS
Duraflame’s organic reach grew over 93% when compared to 2021 with a 507% increase in post reactions. Shares were also up over 132% leading to one of the hottest social quarters they have had.
