When Acme Valley Ice Cream rebranded to Crooked Spoon – Full Strength Ice Cream, they needed a bold, modern social presence to match the flavor-forward identity. We stepped in to stir things up.

Challenge

The brand transformation was more than a name change. Crooked Spoon needed to migrate its loyal audience, announce a fresh start, and build buzz with a tone as rich and unapologetic as its ice cream. The goal: light up their social channels and drive meaningful engagement right out of the gate.

What We Did

We established new social profiles and launched the Crooked Spoon brand to existing fans with a thoughtful migration strategy. Then, we created content that punched above its weight — blending archived photography, AI-generated visuals, and custom video to deliver scroll-stopping moments across Facebook, Instagram, and TikTok.

Content was designed for both organic publishing and paid amplification, allowing us to test, optimize, and scale what was working. It wasn’t just pretty pictures — it was strategy-led storytelling with some serious flavor.

RESULTS - First 3 Months

2.96 million impressions (+1,285%)

43,418 engagements (+864%)

7,455 link clicks (+3,288%)

2,529 new followers (+5,781%)

Video views: 1.2 million+

Facebook engagement rate: 2.7%

Crooked Spoon’s channels didn’t just grow — they exploded. The rebrand landed with impact, and the social strategy delivered measurable momentum in record time. A full-strength flavor deserves a full-strength feed — and we delivered.