BraunAbility has been the mobility industry leader for over 45 years, helping the community remain mobile while in their wheelchair, but it was time go further.

To compliment a newly launched website and brand positioning, we partnered with Jesse Billauer and his team at Life Rolls On to introduce the new BraunAbility MXV. We produced a short video showcasing his San Diego event bringing the sport of surfing to group kids that through they may never swim in the ocean again.

Jesse and Life Rolls On is dedicated to changing the lives of kids in wheelchairs and we were honored to help craft the narrative of his partnership with BraunAbility.

In the end our strategy worked, we saw steady increases in fan growth across all channels but more importantly we increased online store visits by 278% helping grow a key aspect of their business.

RESULTS

The BraunAbility website set a new trend in the industry for how they showcase vehicles photography and the partnership with Jesse Billauer earned thousands of views on Youtube cross promoting his adaptive surfing event with the BraunAbility MXV®.